Campaign Development, Lead Generation, Appointment Setting, Lead Resetting
After seeing little ROI on their current marketing efforts, Sun Dynamics turned to Swimm Social for lead generation. They needed a way to bring in not just a higher quantity, but more qualified leads. They were purchasing leads at $150 and seeing only a 5% appointment rate. Also, they had done social media advertising prior and saw no return, leaving the owner doubtful of the benefits.
Our solution was to use social advertising on Facebook and Instagram to target their ideal customer and place ads in their feeds that would get their attention and drive actions. The results were incredible. We reduced their CPL (Cost Per Lead) by over 65%, dramatically increased their closing rate thanks to an influx of lead quantity and lead quality. They received a hefty 18x ROAS and $550k+ in revenue in 7 months.